nod

Brand system 01 / 2026

hugs@nodbooks.com
01

Identity

Primary logo · Default

nod

Calm nights. Better stories.

The evening mark

The last sliver of light before a story begins.

02

The central idea

A small light
at the end of the day.

Nod lives in the hour between doing and dreaming. The lower-case wordmark leads every public and Studio surface. The evening mark steps forward when the brand is seen quickly: in the favicon and social share.

03

Logo family

One voice.
Three volumes.

Primary / generous spacesnod

Calm nights. Better stories.

Horizontal / navigation
nod
Stacked / editorialnod

Calm nights.
Better stories.

Clear space is one crescent on every side. Never stretch, outline, shadow, or place the mark over visual noise.

04

Colour

Moonlight,
held warmly.

01

Moon paper

#EEE9DF

02

Quiet oat

#C9C1B1

03

River blue

#2C3B4D

04

Deep night

#1B2632

05

Last light

#FFB162

06

Ember

#A35139

70% deep night

20% moon paper

10% last light

Orange is a glimmer, never a flood.

05

Typography

A story voice
and a quiet guide.

Display / Cormorant Garamond

One more
chapter.

Aa

Regular 400
Medium 500
Italic 400

UI / Geist

Settle in.
We saved your place.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — 20:00

06

Evening mark

Recognisable
at a glance.

Favicon & social share

The evening mark is the favicon and social-share design. At 32px and below, use it alone: preserve the open centre and remove all supporting type.

07

Interface system

The same hush,
in every interaction.

Our application palette is deliberately small: a warm surface, a dark room, and one note of last light to guide attention.

Motion rule Fade and translate first. Prefer 180–360ms, opacity and transform, with reduced motion always respected.

01

Motion / Framer Motion

A card arrives softly

Saved for tonightThe Secret GardenOne quiet chapter is ready.
02

Primitives / shadcn/ui

Controls with room to breathe

Open the modal

03

Data / React

Information, quietly arranged

Tonight's publishing queue
StoryState
Wind in the WillowsReady
Secret GardenReview
2 stories tonight
04

Feedback / React

Feedback without a fuss

Search the shelf⌘ K

Chapter saved
A moment ago

05

Loading / React

Waiting keeps its place

Next up

The river bank at dusk

Chapter 7 · 18 min
06

Empty & error / React

No dead ends

Your shelf is waiting
Save a story for later.

08

Verbal identity

Write as if the room
has gone quiet.

01

Quietly confident

Nod never raises its voice. Space, pace, and a clear point of view do the persuading.

02

Warm, not sleepy

The language is intimate and alive—more bedside conversation than wellness instruction.

03

Literary, not precious

Good words, plainly held. We favour texture and specificity without becoming ornate.

“A beautiful story, a gentle voice,
and nothing else to do.”